Girl Gaze
Tay Talks: 10 steps to starting a passion project

Tay Talks: 10 steps to starting a passion project

January 13, 2021

Hey Girl Gazers, 

 

Here’s another solo pod for you all. ✨ Leave a written review if you enjoy!

 

✨5:50✨ Step 1: Discover your passion, choose a niche and pick a platform.

 

✨9:30✨ Step 2: Perform a competitive analysis.

 

✨10:00✨ Step 3: Brainstorm a name.

 

✨10:45✨ Step 4: Brainstorm a few more name options and ask your friends, family and mentors for feedback.

 

✨11:00✨ How I completed steps 1-4 for University Girl Magazine. 

 

✨13:30✨ Step 5: Design a logo and establish a brand aesthetic.

 

✨14:10✨ Step 6: Write a mission statement.

 

✨15:25✨ Step 7: Compile an ongoing list of ideas.

 

✨16:15✨ How I got funding to start University Girl Magazine at Syracuse University.

 

✨19:50✨ Step 8: Clearly define your voice.

 

✨20:45✨ Step 9: Join a Facebook group to learn more information from others with similar passion projects. If you want to start a podcast, join the group called She Podcasts.

 

✨21:30✨ Step 10: Start creating and ask your friends, family and mentors for feedback.

 

✨22:35✨ How I created Girl Gaze Pod’s name, logo and cover art.

 

✨25:00✨ Extra tips and words of inspiration.

 

xo

Tay

Tay Talks: 10 lessons I learned from my first fashion job at The New York Post

Tay Talks: 10 lessons I learned from my first fashion job at The New York Post

October 28, 2020

Introducing Season 3 of Girl Gaze Pod: Tay Talks. 

 

Girl Gaze Pod is for 20-something aspiring career queens by 20-something career queens. Whether we’re girl gazing over a cup of coffee or a glass of wine, we’re focusing on two types of journeys this season: Career journeys and self-love journeys.

 

Follow on IG + TikTok: @GirlGazePod

 

Episode Summary:

 

5:00 - Gaze of the Week: Take feedback constructively, not personally.

 

8:20 - Lesson #1: There will always be a learning curve when you enter a new position.

 

9:55 -  Lesson #2: Learn how your company and team operates.

 

11:30 -  Lesson #3: Make work friends on your team who you can confide in and learn from.

 

13:45 -  Lesson #3: Develop an organization system that works for you.

 

16:25 -  Lesson #4: Learn how to become efficient and thrive in a fast-paced environment.

 

17:30 -  Lesson #5: Bring a notebook EVERYWHERE.

 

23:00 -  Lesson #6: You won’t get along with everyone you work with.

 

25:00 -  Lesson #7: There is some truth to “The Devil Wear’s Prada.”

 

26:35 -  Lesson #8: Never burn bridges!

 

28:35 -  Lesson #9: Keep your cool in tough situations.

 

32:40 -  Lesson #10: You won’t love every part of your “dream job.”

 

34:10 -  BONUS LESSON #11: Your first job out of college is a launching pad into your career.

Tay’s Top Takeaways from Season 2

Tay’s Top Takeaways from Season 2

September 8, 2020

Hey Girl Gazers, welcome to the season finale of Resilience Required! In today's episode, I walk you through my top takeaways from each episode. Enjoy xx

 

Connect with me on Instagram!

@GirlGazePod; @TaylerBradford 

 

Support my small business sponsor!

Use code GIRLGAZE when you schedule a coaching call with @LivSchreiber // LivSchreiber.net

Meet the brain behind Dormify: Amanda Zuckerman

Meet the brain behind Dormify: Amanda Zuckerman

August 2, 2020

Connect with us on Instagram!📱⠀
@TaylerBradford @GirlGazePod⠀
@AmandaZuckerman @Dormify

 

Girl Gazers, today you are meeting the girl boss brain behind the brand Dormify: Amanda Zuckerman. Dormify is a one-stop-shop for all things stylish space decor, so you can love where you live 🤩 Amanda launched Dormify with her mom as a college student, received a Forbes 30 Under 30 recognition back in 2017 and has continued to grow her business ever since 👏

 

In today’s episode, we are doing a deep dive into Amanda’s career journey as a female entrepreneur and peeling back the layers to truly understand what it takes to start and grow your own business 👊

 

⚡️ See below for time stamps ⚡️⠀

 

2:00 - 📒 GAZE OF THE WEEK 📒 - Amanda: Although social distancing is the new norm, connection is not cancelled. Maintaining personal and professional relationships during this time is super important. Tayler: Get comfortable being your biggest cheerleader.

 

7:20 - Amanda kicks off our candid conversation by explaining how Dormify has pivoted its strategy during Covid 📈

 

13:15 - Find out how Amanda and her mom came up with the idea for Dormify 🛏

 

17:15 - Believe it or not, this mother-daughter duo launched a Dormify blog before launching the business 📝

 

22:15 - Amanda spills her secrets to turning the Dormify blog into a business and opens up about what it’s like to work with family 🔐

 

26:10 - We all know finding a work-life balance can be a major struggle, which is why I loved hearing about Amanda's ultimate work-life balance hacks 🧘‍♀️

 

29:55 - Amanda gives us insight on her role at Dormify and how it has evolved over time. Needless to say, she’s a career queen 👑

 

32:50 - This multi-million dollar business is backed by a team of 18. We learn how her company operates and what Dormify WFH meetings look like. Spoiler alert! Younger team members are always empowered to speak up and even lead meetings. Remember when I said PERSPECTIVE IS POWER in S2E4? Well, it’s true 📝

 

38:20 We get a BTS look into Dormify’s creative marketing campaigns and product development process 🤯

 

48:00 - We chat about milestone moments in Amanda's career. This includes her "Forbes" 30 Under 30 recognition, a "Good Morning America" segment and more. NBD 🥳

 

55:35 - Aspiring entrepreneurs, listen in on Amanda’s top tips for starting your own brand 🙌

 

59:36 - What’s next for Dormify? A podcast, a younger demographic, product development and more 😱

 

1:02:00 - 💪 GAZE GOAL OF THE WEEK 💪 - Amanda: Less desserts on the weekdays. Tayler: More movement. 

Rachel Wilkerson Miller shares her career path from ELLE Magazine intern to BuzzFeed & VICE editor

Rachel Wilkerson Miller shares her career path from ELLE Magazine intern to BuzzFeed & VICE editor

July 26, 2020

Girl Gazers, today you are meeting Rachel Wilkerson Miller (@the_rewm), the deputy editor at VICE Life, who published not one, but TWO books! Her post-grad career journey began at ELLE Magazine as an accessories assistant. Flash forward five years, Rachel landed a leadership role at BuzzFeed, and now she’s killing it at VICE. In today’s episode, we explore Rachel’s non-linear career path, find out what it takes to be a deputy editor at a major company, how to freelance and work for your dream editorial publication & SO. MUCH. MORE.

 

Rachel kicks our candid conversation off by walking us through her day-to-day responsibilities as an editor, why a healthy work environment is so important, how she injects vulnerability into her personal essays and how she manages her endless to-do list (8:10).

 

Aspiring journalists, listen in on Rachel’s top tips for freelancing and pitching stories to your dream publication and networking on Twitter (18:05).

 

We dive into the most helpful journalism skills we learned in college and embark on Rachel’s post-grad career path. First, Rachel reflects on her internship at ELLE Magazine and how she turned it into a full-time job (24:30). 

 

As we make our way through her career journey, we take a pit stop at BuzzFeed to unpack her four and a half years there (34:40). In addition to writing an editing, Rachel hired and managed a team. She spills her secrets to standing out as a job applicant as well as the benefits of pursuing a passion project, especially during COVID times (39:10). 

 

When Rachel isn’t working at an impressive online magazine, she’s blogging, writing a book or sending out a weekly newsletter. How does she do it all (45:15)?! 

 

Before we chat about her two books, Rachel reveals her frustrating and shocking experience of getting laid off from BuzzFeed at the end of Jan. 2019 (47:25). 

 

Between then and now, Rachel has become a two-time author of the books “Dot Journaling—A Practical Guide” and “The Art of Showing Up" (51:10). 

 

We close our honest conversation with one last piece of advice from this career queen: “Figure out what you want to do and find a way to do it for YOURSELF. Don’t wait for anyone to give you permission. Whether that gets you a job directly or not is kind of not the point. It keeps you fresh; it keeps you curious; it keeps your mind working.” (57:10).

 

Connect with us on Instagram!
@GirlGazePod
@TaylerBradford
@The_Rewm

A day in the life with NYC-based fashion designer Ji Won Choi

A day in the life with NYC-based fashion designer Ji Won Choi

July 19, 2020

Girl Gazers, today you are meeting Ji Won Choi (@ji.won.choi), a dope NYC-based fashion designer who is 26 years old. Most of you probably already know her, because she was 1 of 12 designers chosen from around the world to compete in Amazon’s Original series “Making The Cut.” You know, that fashion show with THE Tim Gunn and Heidi Klum? Yeah, NBD. In the past, Ji has collaborated with notable brands like Adidas and has even shown her work at fashion week. In this episode, we are getting to know the girl boss behind the brand. We’re chatting Adidas collaborations, what it’s like to be a fashion designer in NYC, how to kickstart your career after college and of course what it was like to be a contestant on “Making The Cut!”

 

We kick things off with a discussion about the affect the BLM movement has had on fashion/beauty brands, the lack of diversity within the fashion industry and Ji’s personal experience with racism as an Asian-American designer (3:25).

 

Ji opens up about the culture shock and racism she faced growing up in Oklahoma (6:30).

 

When she graduated from high school and moved to NYC to study fashion design at The New School’s Parsons School of Design, Ji embarked on a journey to self-love and self-acceptance (8:45).

 

Ji developed a newfound passion and appreciation for culture, including her own, when traveled the world during and after college (11:20).

 

Upon graduation, Ji received an award to design and develop her first collection in Milan (15:20).

 

She gets real about gaining confidence in her abilities and touches upon the role manifestation plays in her life (18:35).

 

When she returned to NYC after living in Milan, Ji got the opportunity to show a collection at NYFW through a sponsorship with the CFDA (Council of Fashion Designers of America) (23:20).

 

Because Ji understands the importance of curating an Instagram aesthetic, her page doubles as a portfolio and has a loyal following (24:30). “Yeah, so the creative director of Adidas slid into my DMs,” Ji mentions casually (25:20). A simple DM quickly transformed into three collaborations and one London Fashion Week show (32:10).

 

Only a few years out of college, Ji is already making a name for herself within the fashion industry. Not only did Netflix ask her to participate in the competition series “Next In Fashion,” but Amazon also asked her to be on its version of a fashion reality show called “Making The Cut” (39:35). Naturally, we do a deep dive into everything “Making The Cut”: What it was like to be on a reality show, what it was like to work with and present her designs to an unreal judge lineup (Tim Gunn, Heidi Klum, Naomi Campbell, OG fashion influencer Chiara Ferragni, former editor-in-chief of Vogue Paris Carine Roitfeld, designer Joseph Altuzarra and Nicole Richie), the biggest lesson she learned from the show and more (44:15).

 

We close our candid conversation with a gaze into Ji’s future as well as one last piece of advice for aspiring designers and entrepreneurs (1:03:10).

 

Connect with us on Instagram!

@GirlGazePod

@TaylerBradford

@Ji.Won.Choi

5 steps to push your career forward during a pandemic

5 steps to push your career forward during a pandemic

June 13, 2020

Step 1: Take a step back to re-evaluate your career (7:00).

 

Step 2: Become a networking queen (8:40).

 

Step 3: Work on your personal branding: Wipe the dust off of your resume, update your cover letter, create a visual aesthetic on your Instagram, make a website, design a business card & build your work wardrobe (16:00).

 

Step 4: Work on a passion project (33:40).

 

Step 5: Do a deep dive into your skillset (36:00).

 

Connect with me on Instagram!

@GirlGazePod; @TaylerBradford

 

Support my small business sponsor! Use code GIRLGAZE when you schedule a coaching call with my girl @LivSchreiber // LivSchreiber.net.

 

Contact Sarah Bernadette for all things business card related at SarahBernadette.com // SarahBernadetteDesign@gmail.com.

Three influencers share their secrets to staying inspired

Three influencers share their secrets to staying inspired

May 31, 2020

Get ready for a quarantine brunch with me and a panel of refreshingly relatable and inspirationally insightful Girl Gazers as we chat all things fashion, career building and adulting. This week, I am so excited to introduce you to three of the most creative, fashionable people you probably already follow on Instagram. Today, we’re spilling our secrets to staying inspired, because let’s be real, we have all hit creative blocks during quarantine.

 

As you begin to prepare your avocado toast, meet @Margot.Lee, a lifestyle vlogger who recently graduated from the S.I. Newhouse School of Public Communications at Syracuse University. Margot has 437k subscribers on Youtube and 195k followers on Instagram. 

 

Next up, we have Caroline Vazzana (@CVazzana). Whether this fashionista is sitting front row at fashion week or on her couch in the Q, you will always catch her in an outfit that is extra AF. She not only has 224k Instagram followers, but in 2018, Caroline also published a book called "Making It In Manhattan" ... NBD. 

 

Our third guest today is the self portrait queen, @PaigeArminta. She possesses a creative vision and recognizable photo editing aesthetic that has helped her page grow to 200k Instagram followers.

 

Catch up with the girls, find out where they are quarantining, and unpack how they're actually doing during these unprecedented times (8:20).

 

We do a deep dive into how quarantine has affected their content creation processes (13:30) and discuss ways to keep your screen time at bay (20:10).

 

Each panelist spills their special secrets to staying inspired (24:40).

 

Since starting her Youtube channel seven years ago, Margot has developed a strong sense of comfort and confidence when talking in front of the camera (32:20).

 

Afterward, Paige reveals the reason she's shocked she hasn't made it onto the @InfluencersInTheWild Instagram page yet.

 

Caroline tells us all about traveling to NYC, Milan and Paris for fashion month (37:20); Margot gives us an inside look at her Germany trip with Sephora collection (42:00); and Paige reflects on one of her favorite brand trips with the Ritz Carlton (45:20).

 

Get ready for a Girl Gaze Game (49:35)! We blaze through rapid fire questions like "What's your go-to quarantine outfit?" & "Who is your favorite designer?" 

 

We close this candid conversation with a silver lining that has come out of all this as well as a Gaze Goal of the Week.

 

Connect with us on Instagram!

@GirlGazePod; @TaylerBradford;

@Margot.Lee;

@CVazzana; @MakingManhattanOfficial;

@PaigeArminta

 

Support my small business sponsor!

Use code GIRLGAZE when you schedule a coaching call with my girl @LivSchreiber // LivSchreiber.net

Social media guru Olivia Rudensky shares how working with celebs like Miley Cyrus impacts her view on the digital world

Social media guru Olivia Rudensky shares how working with celebs like Miley Cyrus impacts her view on the digital world

May 17, 2020

Need something to cure your Sunday Scaries? This episode about working in the digital space with celebrities will do the trick, plus a mimosa…but hold the OJ. You made it through another week in the Q, after all. You deserve it 🥂

 

So guys, as you prepare your drink, let me introduce you to today’s guest, Olivia Rudensky. She’s a 24-year-old digital marketing & talent manager at Maverick Management, an American music management group that represents everyone from Madonna to Miley Cyrus. Living out her dreams in LA, this girl boss works with talent including Miley, Hailey Baldwin Bieber, Noah Cyrus and Lil Nas X just to name a few.

 

In this episode, we touch upon how Olivia got started in her career, what it’s like to work in the digital space with celebrities, the effect social media has on her mental health and so much more.

 

Find out how Olivia went from being a 12-year-old Miley Cyrus super fan with 300,000 Twitter followers to a social media guru scouted by Miley herself (12:40).

 

Olivia gives us insight on her role at Maverick. Whether she’s implementing some sort of digital strategy for the release of an EP or brainstorming a cool brand collaboration with her team, Olivia constantly taps into her creativity while keeping Miley’s digital audience at the forefront of her mind. We do a deep dive on what went into the Converse x Miley and Amazon Alexa x Ashley O collabs (20:45).

 

In terms of social media, everyone from celebrities to artists to influencers are pivoting their content strategy during this time. We chat about Miley’s hit IGTV show “Bright Minded,” and how that idea was born (25:20).

 

Olivia gets real about her love/hate relationship with social media and viewing her personal account as a mood board. We both agree that whether we have 1000 followers or 1 million followers, we are all influencers in our own right (30:45).

 

Passion is power. Olivia walks us through her creative digital strategy process. (38:35.)

 

Grammy’s and the Gram: Olivia reflects on career highlights, like attending the Grammy’s, participating in an Instagram panel trip overseas with the IG music team and traveling to Barcelona for a festival Miley performed at. (44:30).

 

Take a peak into Olivia’s creative mind as she discusses her approach to taking over Billy Rae’s social for the Old Town Road Remix release (49:20).

 

Given the accessibility of creating content on social media and the introduction of TikTok, nearly anyone can become an overnight sensation, but can everyone handle being a star? Olivia dissects the ever-changing digital landscape and its effect on the way we view a non-traditional claim to fame (53:30).

 

We close this candid conversation with one last piece of career advice: It’s typical to enter the workforce feeling under-qualified, but you’ll gain confidence as you continue to learn and recognize the importance of your unique perspective (57:10).

 

Connect with us on Instagram!

 

@GirlGazePod

@TaylerBradford

@OliviaRudensky

Former Harper’s Bazaar and Refinery 29 editors share no-BS career advice that every 20-something needs to hear

Former Harper’s Bazaar and Refinery 29 editors share no-BS career advice that every 20-something needs to hear

May 11, 2020

Name a more iconic duo, I’ll wait. Get ready for the most epic no-BS career advice from two of the most successful women I feel incredibly grateful to know.

 

First, we have @Madison.Utendahl. My mentor, my friend, my boss. Madison is the founder & CCO of her own content, digital storytelling & social media creative agency called Utendahl Creative. She worked at Refinery29, was a founding partner of the Museum of Ice Cream & wait for it…she received not one, but TWO Webby Awards. Like WHAT?!

 

Next up is @ChrissyFord; you guys probably already follow her on Instagram, especially if you’re into fashion & astrology. She literally made her way from intern to special projects director at Harper’s Bazaar *GOALS* & now she’s entering a new chapter in her career as a freelancer in the fashion world.

 

If there’s one thing Madison has ingrained into my mind, it’s to trust the timing in my life. With COVID in the picture, a lot of people are experiencing layoffs & furloughs. Not to mention, many of you guys are in college or have recently graduated, so we’re talking cancelled internships & challenges with landing a first job. It’s hard to wrap your brain around that. So, in an effort to reassure you that everything will be alright in the end, Madison talks about learning to trust the timing in her career journey (9:00).

 

Then, Chrissy opens up about what it was like to graduate during the 2008 recession, because the struggle of finding a job when everyone in the editorial space was getting laid off was REAL. She also walks us through her intern-to-director career path at Harper's Bazaar (11:55).

 

You guys know I’m basically the queen of networking, so I obviously had to throw this in here. Chrissy reveals the secret to meeting people in the fashion & media world & discusses the incredible impact these relationships have had on her career. In fact, she attributes much of her career growth to IRL events. (15:45).

 

Even though meeting someone IRL is not really an option atm, you don't have to press pause on your networking efforts altogether. You absolutely need to hear Madison & Chrissy spill trustworthy tips on how to navigate the networking game in the era of COVID. (17:45).

 

These ladies strip back the layers about getting started in your career to show everyone that it takes a lot of hard work & resilience to move up the ladder & eventually land your dream job, or create it (27:45).

 

Once you enter the real world, you’ll realize most industries are a bit cut-throat. We have a much needed chat about what it takes to develop a thick skin & get real about not taking things too personally (32:40).

 

But guys, the hustle is worth it! And these girl gazers are proof. Just take a look at their career highlights (34:10).

 

We close this candid conversation with one last piece of career advice from both panelists: Learning to give your goals the space & freedom to pivot is extremely powerful. Listen to your gut & always put your happiness first (39:55).

 

Before we head out, we end this episode with our Gaze Goal’s of the Week! A Gaze Goal is just a realistic self-care goal to cure your Sunday Scaries. I know we're in quarantine, so sometimes the days seem to mesh together, but I love starting the week off on a positive note. The point of setting a *realistic* self-care goal is that it's not only super motivational, but it's also actually attainable (43:25).

 

Connect with us on Instagram!

@GirlGazePod; @TaylerBradford

@Madison.Utendahl

@ChrissyFord

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